IASK Mastermind Session: January 30, 2019

In attendance: Alexis Costello (moderator – Costa Rica), Earl Cook (USA), Jackie Lysaight (Ireland), Rochelle McFarlane (Canada)

Subject: Ethic advertising of SK in an online world


  • The internet has leveled the playing field and given many people a voice, which is great because we can all share info now
  • Downside: no quality control, no one policing the validity of statements made
  • As a result, there can be a lot of misinformation and confusion
  • When we see practitioners advertising in a way that makes promises that may not be sustainable, that goes against ideals of self-responsibility, what can we do about that?
  • A couple questions for us to consider today:
  • How do we talk about what we do and advertise online while keeping full integrity?
  • What do we do if we see others not keeping integrity – is it our job to say something?
  • What do we call ourselves – what kind of terminology do we use that can be positive for the worldwide community while some countries are struggling with having to give up words like ‘kinesiology’?

Participants started with a brief introduction of themselves and their background in SK. Introduced the concept of Meetings of Associations and the idea behind these meetings.

Earl shared a resource showing very clearly with colour coding the spectrum of intervention from ‘Wellness/Vitality’ on one end to ‘Critical Emergency Healthcare’ on the other. This chart is available on ethouchforhealth.com with the following link: https://etouchforhealth.com/touch_for_health_and_wellness.html does a good job of showing what it is that we do and where the line is between kinesiology balancing and medical intervention

We discussed the desire to be able to refer respectfully between the AK and SK worlds and where the rifts had occurred historically.

Discussion of the issues happening in Canada (specifically Ontario) with the use of the name Kinesiology – how do we set up the titles so that it is respectful to everybody’s time and training?

Rochelle brings up the fact that the practitioners in ON are even afraid to use the term ‘Touch for Health’ at this point until the dust settles. Has been referring to it as a ‘Parent Toolbox’ proactively, focusing on the fact that it is self-care and working within the self-responsibility model.

Earl points out that a similar issue is coming up in Georgia because of the Massage Therapy Association – everything that is not taught in a Massage Therapy school is not massage and doesn’t count as CE’s. Put us under the category of ‘Body Workers’, but those are moderated by the Massage Therapy Board. Actually doesn’t have any classes scheduled right now for the first time in 15 years because of what is happening.

Whatever name we come up with – there needs to be something that’s unifying. Perhaps a worldwide contest?

Jackie relates the experience they had in Ireland – by not being ‘regulated’ by the government, they have to be self-regulated. It puts the onus on the consumer to check out who they are seeing. The public doesn’t really care about the title, they want to know if we can help them. She has never been asked about her training or what organization she belongs to.

Earl: John Thie got the Health Freedom Bill passed in California that says that you have the right to choose whatever care you want. Providers need to show their training, background, and signed consent form.

Alexis: When we see material online that goes outside of the boundaries; making claims of treatment for example, is it our job to say something? Or not because we aren’t police?

Discussion: that it depends where it is, closed group or public. Don’t want to berate anyone or put them down publicly. Send a private message and say it in a nice way. Not ethical to advertise by comparing ourselves to medical interventions. We all agree that we would like to be told by our community if we ever cross a line like that. Showing respect, being professional.

The difference between “here are tools so you can heal yourself” and, “step into my office so I can heal you because I’m the guru”.

If someone doesn’t listen to a private message, does this then go back to the association? Not allowing fear of displeasing the members to keep Associations from maintaining ethical standards. It is people working in integrity that allows us to grow. Extends to instructors showing respect to each other and faculty showing respect to instructors. If we notice a gap in knowledge in a student attending the Training Workshop, offering feedback to the instructor so they can work with the student more rather than imply that the student should retake the classes with the faculty. Instructors deserve the right to reply. Taking care of each other and of the students. How we handle things is so important.

The way that we treat our students and the way that we speak about each other is marketing. Reputation is everything. We need to keep open conversations. Treating each other professionally and ethically; being kind to each other but also being able to offer each other feedback if we see each other go over the line – keeping each other accountable.

As a group, we are leaving inspired! Thank you all for being involved!